Birthing the Elephant: The Woman’s Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business

By Karin Abarbanel and Bruce Freeman

Ten Speed Press

Birthing the Elephant is a fledgling entrepreneur’s guide to avoiding some of the pitfalls that might otherwise slow down, detour or end a new business venture. Written by small business consultants Abarbanel and Freeman, the book lists 10 missteps that are common as well as tips, checklists, resources guides and action steps. Birthing the Elephant is featured in the Startup Success Roadmap section of “National Association for Female Executives and Entrepreneurs (NAFE) Magazine”, Spring 2009 edition.

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